Ribbon

WE GREW UP.
BUT DID WE
GROW BORING?

Ring
Girl
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WHO WE ARE

Who We Are

We are a community that believes in staying playful and creative.

No kids. No boring. All childhood joy—only louder.

Guy with flowers

A PLAYGROUND ONLY FOR GROWN-UPS

Adult

WHAT WE STAND FOR

NEVER GROW UP!

GUGU stands for the part of you that never grew up—and never should. It's a rebellion against boring, a playground for grown-ups who crave joy without judgment.

Ghost character

WATCHOUT FOR

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Ribbon

DUBAI'S FIRST
ONLY ADULT'S
BEACH DAY

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Storybook Mobile

The bouncy castle was just the beginning.